OUR COMPANY
Oil Product Specialist with Over Four Decades of Expertise
ABOUT US
Company Profile and History
New Yuan Fong Co., Ltd., established in 1977, has cultivated expertise and professionalism in the lubricant industry and the aftermarket of automobiles and motorcycles in Taiwan for over 40 years. This has solidified its position in the Taiwanese market. Starting as a distributor of foreign brands during its early years, the company has expanded its ventures to include investments in chain automotive maintenance centers and serving as the exclusive distributor in northern (Taipei City, New Taipei City, Keelung City), middle, and southern (Kaohsiung and Pingtung) Taiwan for the renowned Italian tire brand Pirelli, as well as developing its own brand.
Customer and Collaborative Partners
With a history spanning nearly half a century, New Yuan Fong has consistently been a trusted partner, earning the confidence of its customers. The company has maintained stable and long-standing collaborations with international oil manufacturers and brands, major renowned retailers in Taiwan, automotive department stores, traditional repair shops, as well as leading European car manufacturers. Its professional services and high-quality products have received widespread acclaim. In Taiwan, Yuan Feng Trading not only possesses extensive sales channels but also offers a diverse range of products and services.
Vision for the future
With years of professional experience and a strong industry background, New Yuan Fong has continuously expanded its business scope and pursued innovation and improvement. In the future, New Yuan Fong will continue to deepen its presence in the lubricant industry and the aftermarket of automobiles and motorcycles. It will actively invest in related ventures to enhance the quality of products and services, providing customers with comprehensive and high-quality solutions. Yuan Feng Trading aims to remain a leading brand in the Taiwanese market.
SERVICES
Brand Management
Since 1977, we have been serving as the authorized distributor for numerous world-renowned brands in the Taiwanese market. For over 40 years, we have been dedicated to market development and brand management for international brands in Taiwan. In the automotive aftermarket and related industries, we have consistently been a trusted partner for international brands, offering comprehensive and professional market and industry knowledge and services to major enterprises.
Global Procurement
New Yuan Fong professional global procurement team is dedicated to sourcing the highest quality products and top-tier brands from around the world. With our headquarters located in the heart of Asia – Taipei City, Taiwan, we leverage our advantageous geographical position and network to provide customers with the most competitive goods from across the globe.
Distribution Services
Over the past decades, New Yuan Fong Co., Ltd. has established a vast distribution network and gained a reputation for high-quality products nationwide. Our distribution channels include well-known chain stores, automotive department stores, and various automotive accessory e-commerce platforms. Moreover, our affiliated companies within the group operate over 30 company-owned tire service centers throughout Taiwan.
Brand Design
New Yuan Fong provides professional design and brand strategy services to clients who wish to have their own brand. From trademark registration services in various countries, brand design, packaging design, to website design and many other related services, our design team offers comprehensive brand services.
ASSOCIATE COMPANIES
Universal Petroleum Corporation
– Exclusive official PIRELLI tire dealer¹ , and provider of tire engineers to car manufacturer service centers.
1 Exclusive in the northern (Taipei City, New Taipei City, Keelung City), middle, and southern (Kaohsiung and Pingtung) Taiwan.
Partners
CarBoss Co., Ltd.
– Tire Service Centre Franchise.
Partners
Carmate Petroleum & Chemical Corp.
– Distributor for multiple international tire brands, and provider of tire engineers to car manufacturer service centers.
Partners
Yao Cheer Co.,Ltd.
– Official distributor for multiple international wheel frame brands.